SEO is an abbreviation of Search Engine Optimisation. This is the process of structuring a web page so that it is found, read and indexed by search engines in the most effective manner possible.
This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
Why is this important? Consider what it would be like if no one could easily find your place of business or even your telephone number. Most businesses could not continue for long in such a situation.
The same thing can happen with your website if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there, that’s why at Business Support on Demand we have teamed up with Introspective to provide you with a FREE 30 day SEO trial. This will allow you to see for yourself how effective your website really is.
Introspective will start by collecting your website URL and 5 keywords that you would like to be found for in the search engines. Once they have received these details, they will begin to dig into your website’s foundations, looking at everything from your websites META Descriptions (These display on the Google Search Page) to Image ALT/Title Tags (This helps Google determine what the image is). The next step will be to decide who your direct online competition is. They will use multiple comprehensive pieces of software to analyse your competitor’s websites. They will look at how their websites are structured and what link building techniques they are using, as well as other required areas.